Coach

I will likely never buy a Coach bag again...but I admire the brand's inventiveness to project its luxury status while appealing (and being attainable) to the masses. The clutch was a perfect way to draw in customers (and teenagers) who are unlikely to drop a few hundred on a handbag...they can transition into more expensive Coach goods. The Poppy brand and the other collections that constantly change every few months area great way to continuously draw people into stores and test the market. Once Coach find something that sells, they make more, sell more and repeat!

The service at the Coach factory stores is just as attentive and "luxury" as in any other high-end store...another great way to pull people into the Coach brand. When I bought my Coach boots, they took them in the back to wrap them up. Can't lie, I liked the feeling of service that's all about you.

Coach recently collaborated with 4 fashion bloggers to design limited edition bags...wow, what a great idea. Some of these bags deviate a little from the typical Coach bag, drawing in non-Coach shoppers. Especially, because some of these blogs have a large reader base.

^
the glamourai's drawstring pouch is my fav

Second place goes to
cupcakes and cashmere's
satchel >

The other two bloggers are Karla's Closet and What is Reality Anyway...and are also worth checking out.