Economics, Snooki Style!

From NBC Philadelphia:

Have you been wondering how the Puking Princess of Poughkeepsie can afford all of the designer purses swinging from her burnt-umber arm?

Well, it ends up that fashion powerhouses like Gucci and Coach have been allegedly sending the “Jersey Shore” train wreck expensive designer bags.

The kicker: Coach is not sending "Snickerdoodle" Coach bags. They’re sending her Gucci bags, and any other competing designer product they can put into her Guido-grabbing hands.

Who knew the strategies of Game Theory would come so naturally to the fashionistas who think a $5,000-price tag for a handbag is a reasonable marketing move?

 In the vein of Game Theory, wouldn't it just be better for Coach and Gucci if neither company sent Snooki a handbag?  In the end, both companies are getting bad press (is Snooki really the exception from the mantra "all press is good press"?)...but that's the beauty of Game Theory?  Companies, not just individuals!, are self interested.