Give it up...

We have blogged a lot about rainboots, but this is the end.  Hunter Boots will not give up.  They need to stop their shenanigans and stick to classic functional rainboots.  Hunter rainboots have become so popular because they were originally a farm work-boot. Hunter hit the price point, the colors and insulators/socks - someone did their homework well.  Where they are heading now...well who knows!  The sudden change in design direction shows a lack of market research because they are missing their target market. Then again, Hunter may be trying to jump into new markets because women don't buy new rainboots every year. And now that every college girl has them, they need to start exploring every fugly option available. Personally, I think Hunter need to focus on their core market by finding a designs that makes every college girl think she needs multiple pairs of rainboots.

$495.00

$175.00

$175.00

$225.00

I am not sure what I will do if after Christmas I see girls wearing these types of rainboots. Seriously, they need to stop, it's a disservice for their company...and humanity.