For all the urban junkies out there that cannot afford a priuses yet, Urban Outfitters has your answer. Welcome the Urban Outfitter Bike Store. On the site you can customize your personal bike with various unique colors for only $399. Not too steep for a bike and way cheaper than I expected from Urban. Urban teamed with Republic Bike and they offer over 100,000 component and color combination's. I had fun playing around with the site, I thought it was difficult to figure out at first. The easiest way is to use the random button until it makes one you like. My favorite part is that you can change to the color of the chains. Here are just a few I thought were cute -
Personally, I will not be retiring my trusty blue Trek.